本文由上书房信息咨询（深圳民意调查服务公司）出品，欢迎转载，请注明出处。中国独立第三方调研机构深圳公众民意调研上书房信息咨询神秘顾客调查执行覆盖全国80%以上乡镇地区，多年来与国内知名企业、连锁企业形成长期合作，服务行业包括汽车、餐饮、零售、电商、酒店、景区、窗口、银行、服装等等，服务完成专项案例50,000例，样本1,150,000个，获取客户的高度信任，赢得业界的一致认可。

  门店/专卖店/专柜神秘顾客调查内容通常包括：

  1、店面外观和陈列：评估门店的整体外观、陈列和布局，包括产品陈列方式、标识牌的清晰度和吸引力等。

  2、顾客服务：评估门店员工的服务质量，包括员工的友好程度、专业知识、对顾客问题的回答和解决能力等。

  3、销售过程：检查销售过程中的顾客体验，包括员工与顾客的互动、销售技巧、产品推荐和销售附加值等。

  4、店内环境和设施：审查门店的环境和设施，包括店内的清洁度、照明、音乐和氛围等，以及设施的完好程度如洗手间、试衣间等。

  5、产品可用性和陈列：检查门店的产品供应和陈列情况，包括产品的库存充足性、标签准确性和陈列的吸引力。

  6、支付和退换货流程：评估门店的支付流程和退换货政策的执行情况，包括支付方式的多样性、交易的便捷性和退换货的顾客体验。

  7、顾客体验和反馈：提供对顾客整体体验的评估，包括购物过程中的顾客满意度、购物环境的舒适度以及顾客对门店的反馈和建议。

  8、遵守规定和政策：验证门店是否遵守相关规定和政策，如产品定价准确性、促销活动的合规性和客户隐私保护等。

  这些是门店/专卖店/专柜神秘顾客调查中常见的内容，具体的调查内容和评估标准可以根据门店类型、行业特点和调查目的进行调整和定制。

  深圳第三方评估市场调查公司上书房信息咨询在2022年服务客户超过100家，包含了写字楼、产业园区、住宅、上海第三方满意度测评、景区满意度调查、满意度调查问卷、深圳公众民意调研、客户满意度调查、深圳物业服务市场调查公司、深圳公众民意调研、开展购物市场调查、满意度调查报告、第三方评估市场调查公司、第三方评估市场调研、第三方评估市场调研机构、成都市场调查、上海小区业主满意度调查等多种类型，调查项目覆盖了国内160余个城市，通过电话调查、网络问卷、现场访问、深度访谈、焦点小组等方式调研有效样本超5,000,000个。

The content of mystery shopper investigations in retail stores

  The content of mystery shopper investigations in retail stores typically includes:

  1、Store Appearance and Display: Assessing the overall appearance, display, and layout of the store, including product displays, signage clarity, and attractiveness.

  2、Customer Service: Evaluating the quality of customer service, such as the friendliness of staff, their product knowledge, responsiveness to customer inquiries, and problem-solving abilities.

  1. Sales Process: Examining the customer experience during the sales process, including staff interactions, sales techniques, product recommendations, and upselling efforts.

  2. Store Environment and Facilities: Reviewing the cleanliness, lighting, music, and ambiance of the store, as well as the condition of facilities such as restrooms and fitting rooms.

  3. Product Availability and Display: Checking the availability of products and the attractiveness of product displays, including inventory levels, accurate labeling, and visual presentation.

  4. Payment and Returns Process: Evaluating the efficiency and customer experience of the payment process, including the variety of payment methods accepted and the ease of returns or exchanges.

  5. Customer Experience and Feedback: Providing an assessment of the overall customer experience, including satisfaction levels, comfort in the shopping environment, and collecting customer feedback and suggestions.

  6. Compliance with Regulations and Policies: Verifying adherence to relevant regulations and policies, such as accurate pricing, compliance with promotional activities, and customer privacy protection.

  These are common components of mystery shopper investigations in retail stores. The specific investigation content and evaluation criteria can be adjusted and customized based on the type of store, industry characteristics, and the objectives of the investigation.Please note that specific methods and steps may vary depending on the specific requirements of the restaurant and the objectives of the survey.