上书房信息咨询开展南昌某景区游客满意度调查
景区游客满意度调查可以包括以下方面：
1. 调查目的和背景：明确调查的目的和研究问题，例如评估游客对景区服务和设施的满意度，了解他们的意见和建议等。
2. 基本信息：收集游客的基本信息，如年龄、性别、国籍等。这些信息可以帮助分析游客满意度与个人特征的关系。
3. 访问体验：评估游客对景区的整体体验和游览质量的满意度。可以涵盖以下方面：
• 入场流程和门票购买便利性
• 景区导览服务和信息提供
• 景区环境和设施的清洁度和维护情况
• 景区景观、文化和历史价值的展示• 活动和娱乐设施的质量和多样性
• 餐饮和购物服务的满意度
4. 工作人员服务：评估景区工作人员的服务态度和专业水平。可以包括：
• 接待人员的友好程度和专业素养• 导游服务的质量和信息准确性
• 安全人员的工作效率和应急响应能力
• 售票员和服务人员的礼貌和解决问题的能力
5. 安全与保障：评估景区的安全管理和游客保障措施。可以包括：
• 安全设施和紧急救援措施的可靠性和有效性• 游客安全宣传和警示标识的清晰度和可见性
• 物品保管和失物招领服务的满意度
6. 价格与价值：评估游客对景区门票价格和提供的服务价值的感受。可以包括：
• 门票价格与景区设施、服务质量的关系• 景区内其他费用（如停车费、交通费等）的合理性和透明度
7. 意见和建议：提供开放性问题或意见框，让游客分享他们对景区的意见、建议和改进建议。
在设计调查指标时，需要确保问题具有明确性、简洁性和可量化性，以便于数据收集和分析。同时，根据调查目的和受众特点，适当地选择合适的量表类型和问题形式，例如评分、满意度等级、单选题、开放性问题等。
广东市场调查公司上书房信息咨询作为中国独立第三方调研公司，在2022年服务地产物业客户超过100家，包含了写字楼、产业园区、住宅、广州第三方满意度测评、景区满意度调查、满意度调查问卷、广州医院满意度测评、广州窗口满意度测评、满意度调查报告、佛山市场调查、房地产市场调查公司、广东市场调查、内部员工满意度调查公司、社会满意度调查、上海小区业主满意度调查等多种类型，调查项目覆盖了国内160余个城市，通过phone调查、网络问卷和入户访问等方式调研有效样本超300,000个。
Tourist Satisfaction Survey at Scenic Spots
A tourist satisfaction survey at scenic spots can include the following aspects:
1. Survey objectives and background: Clearly define the purpose of the survey and research questions, such as assessing tourists' satisfaction with the services and facilities at the scenic spot and gathering their opinions and suggestions.
2. Basic information: Collect basic information about tourists, such as age, gender, nationality, etc. This information can help analyze the relationship between tourist satisfaction and individual characteristics.
3. Visitor experience: Evaluate tourists' overall experience and satisfaction with the quality of the visit to the scenic spot. This can cover the following aspects:
• Entry process and ticket purchasing convenience.
• Tour guide services and information provision.
• Cleanliness and maintenance of the scenic spot's environment and facilities.
• Display of scenic landscapes, culture, and historical value.
• Quality and diversity of activities and entertainment facilities.
• Satisfaction with dining and shopping services.
4. Staff service: Evaluate the attitude and professionalism of the staff at the scenic spot. This can include:
• Friendliness and professionalism of reception staff.
• Quality and accuracy of tour guide services.
• Efficiency and emergency response capability of security personnel.
• Courtesy and problem-solving ability of ticketing and service staff.
5. Safety and security: Assess the safety management and tourist security measures at the scenic spot. This can include:
• Reliability and effectiveness of safety facilities and emergency rescue measures.
• Clarity and visibility of safety promotion and warning signs for tourists.
• Satisfaction with item storage and lost and found services.
6. Pricing and value for money: Evaluate tourists' perception of ticket prices and the value of services provided at the scenic spot. This can include:
• Relationship between ticket prices and the quality of facilities and services at the scenic spot.
• Reasonableness and transparency of other expenses within the scenic spot (e.g., parking fees, transportation costs).
7. Opinions and suggestions: Provide open-ended questions or comment boxes for tourists to share their opinions, suggestions, and recommendations for improvement regarding the scenic spot.
When designing survey indicators, ensure that the questions are clear, concise, and quantifiable to facilitate data collection and analysis. Additionally, based on the survey objectives and characteristics of the target audience, appropriately select the types of scales and question formats, such as rating scales, satisfaction levels, multiple-choice questions, open-ended questions, etc.
