上书房信息咨询开展展会满意度调查
展会满意度调查通常是对展会参展商、观众或者其他相关人员的满意度进行评估。展会满意度调查的目的是为了确定展会是否达到了预期的效果和目标，以及评估展会组织方在组织和实施展会方面的表现。下面是展会满意度调查的一些指标和流程：
1、指标设计：
• 参展商或观众数量：展会的参展商或观众数量是展会成功的一个重要指标，可以反映出展会的知名度和吸引力。
• 参展商或观众满意度：参展商或观众对展会的满意度是展会成功与否的关键，可以通过调查问卷和访谈等方式收集数据。
• 展位布置：展位的布置是否美观、大气、质感是否好、产品展示是否得当等都会对参展商或观众产生影响。
• 展会组织方的服务：展会组织方的服务态度、专业性、协调能力等也会影响参展商或观众对展会的满意度。
2、调查流程：
• 确定调查目标和范围：确定展会满意度调查的具体目标和调查对象。
• 设计调查问卷：根据调查目标和范围，设计符合实际情况的调查问卷，包括问卷内容、样式和方式等。
• 数据收集：通过面对面访谈、在线调查等方式收集数据。
• 数据分析：对收集到的数据进行分析和统计。
• 撰写报告：根据数据分析的结果，撰写展会满意度调查报告，并提出建议和改进方案。
第三方市场调查公司上书房信息咨询采用经验丰富的质控员对每一位访问员提交的现场记录资料（评估表、消费记录、照片、影像等）进行甄别与筛选。通常，一个全国性的满意度委托项目会设置8-10名督导，他们统一向1名项目总监汇报日常工作。通过上书房信息咨询（第三方市场调查咨询公司）满意度调查可以帮助企业改进和提升服务质量和服务水平，另外通过满意度调查结果和研究报告能够及时调整销售人员架构，促使各地市场人员和销售经理对零售市场的顾客有着清醒的认识，有助于了解市场上主要竞争对手在零售终端的软硬件投入状况，长期的满意度调查项目能够实现对网点的动态监测，管理层可以主动积极地进行有效管理。
上书房信息咨询作为中国第三方满意度调查公司，在2022年服务地产物业客户超过100家，包含了写字楼、产业园区、住宅、广州第三方满意度测评、景区满意度调查、满意度调查问卷、广州医院满意度测评、广州窗口满意度测评、满意度调查报告、佛山专业市场调查公司、内部员工满意度调查公司、社会满意度调查、上海小区业主满意度调查等多种类型，调查项目覆盖了国内160余个城市，通过phone调查、网络问卷和入户访问等方式调研有效样本超300,000个。
Exhibition satisfaction survey
An exhibition satisfaction survey is conducted to assess the satisfaction levels of exhibitors, attendees, or other relevant individuals involved in the exhibition. The purpose of an exhibition satisfaction survey is to determine if the exhibition has met its expected outcomes and goals and to evaluate the performance of the exhibition organizers in planning and executing the event. Here are some indicators and steps for conducting an exhibition satisfaction survey:
1.Indicators Design:
• Number of exhibitors or attendees: The number of exhibitors or attendees is an important indicator of the success of the exhibition and can reflect its popularity and appeal.
• Exhibitor or attendee satisfaction: Assessing the satisfaction of exhibitors or attendees is crucial to evaluate the overall success of the exhibition. Data can be collected through survey questionnaires and interviews.
• Booth arrangement: The aesthetics, quality, and appropriateness of booth arrangements can influence the overall impression and experience of exhibitors or attendees.
• Organizer's services: The service attitude, professionalism, coordination, and support provided by the exhibition organizers also impact the satisfaction levels of exhibitors or attendees.
2.Survey Process:
• Define survey objectives and scope: Clearly define the specific objectives and target audience for the exhibition satisfaction survey.
• Design survey questionnaire: Develop a survey questionnaire that aligns with the survey objectives and scope, including the content, format, and delivery method.
• Data collection: Collect data through methods such as face-to-face interviews, online surveys, or a combination of both.
• Data analysis: Analyze and interpret the collected data using appropriate statistical techniques and tools.
• Report writing: Prepare an exhibition satisfaction survey report based on the data analysis, presenting the findings, and providing recommendations and improvement strategies.
• By conducting an exhibition satisfaction survey, organizers can gain valuable insights into the strengths and weaknesses of the exhibition, identify areas for improvement, and make informed decisions to enhance the overall satisfaction of exhibitors and attendees.
